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The short version of the difference of an autoresponder service with an autoresponder program is
that the program is a script that you purchase and install on your own hosting account, and the service is run by a 3rd party
autoresponder company such as Aweber or Getresponse.
Making the right choice from the beginning is as crucial as deciding what foundation material you
would use when building a skyscraper. You wouldn't start building a castle on sand foundations, so why would you try to
build a business messing with free autoresponders or scripts that run on your server, with low deliverability?
The only advantage of running an autoresponder is the one time fee, since autoresponder
services come with a monthly fee. But believe me, it's worth every penny of it.
There are countless of marketers, who made the mistake of getting an autoresponder program running
it from their own server. In almost all the cases, these marketers have admitted that it was one of their biggest mistakes,
and eventually switched to an autoresponder service, because their deliverability suffered, with their emails ending up in
the bulk/junk folder.
I would only run an autoresponder program on my server, only if I had customers that I could email
and didn't have them optin to my Aweber account, and even then I would be prepared to lose those subscribers in the blink of an
eye.
A single spam complaint, even if it's fake (spam complaint from someone who has signed up for your
list) can shut down your website, your hosting account, and you could lose all your subscribers.
Finally, it's hard to find an autoresponder service, which will allow you to import your
subscribers from an autoresponder program, therefore it's important that you start building your list with them right from the
beginning.
Thankfully, I did my research and started building my list with Aweber, without messing with any free services, which include ads in
the messages, or any scripts running on my server with all the disadvantages I mentioned above.
Here are the reasons why an autoresponder service is better than a program:
-
Autoresponder service providers maintain relationships with ISPs and maintain high deliverability
rates. (Aweber maintains the highest in the industry, with
99.34%)
- They handle bounces automatically by removing addresses which bounce automatically without you having to
do anything
- They have proof of IP sign up. You can't be accused of "spam", and even fake spam complaints are handled,
so you won't get in trouble (assuming that you are building your list with autoresponder services)
- Aweber has excellent customer service, with phone, email and
live chat support, which will walk you through any questions you might be having
- Extremely easy to use interface. They even have videos that walk you through every single step of
starting building an unlimited number of lists
- Nothing to install on your own server, so you don't even need a website or hosting account
Take a free test drive now and experience its benefits yourself:
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Email Marketing Resources
1. Aweber - the most powerful autoresponder service. It's no wonder most IM gurus have chosen Aweber for their autoresponder
needs. There are many things you have to evaluate before choosing an autoresponder. I've done the homework for you.
Click here to read it.
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