Joint Venture Marketing

Search Engine Traffic For Non-Experts

I have no interest in trying to figure out all the new algorithms that the search engines are using to rank web sites. They'll just end up changing it all tomorrow.

But ... since traffic from search engines is one of the most targeted and responsive pools of traffic you'll find anywhere, it’s worthy of our time. As discussed earlier, the individuals that make up this traffic pool are usually ready to buy now! They are going to the search engines looking for the product or service! They're seeking you out!

Therefore, ignoring such a traffic pool wouldn't be wise.

Here's a way you can take advantage of the highly targeted traffic from search engines, without ever having to worry about getting listed with them: Go to the people who have figured out how to get top positioning!

 This is what you do...

* Pick the keyword(s) that your target market would search for and run a search for it using the search engine or directory you're interested in.

* Go through each of the top ten (or 20) listings and write down the name and email address of the contact person for each site. Note down any other unique information you find about them.

* Use http://www.linkpopularity.com/ to find out which sites are the best ones to affiliate with.

* Send each person a personalized email offering joint venture with them in some way. One of the best ways that seem to be working right now is to offer them 100% of the profits from your product sale… for the first X number of sales (where 'X' is 10, 20, 50, etc. depending on the site's ranking and their customer base.)

Warning! Do not create a form letter and spam everyone with it. Find out who the "person" behind the website is and personalize the email using his/her name, the website address, what the website is about, and whatever else you can gather to make the email personal.

One of the fastest ways of building your customer base is to seek out mutually- beneficial joint ventures. That's what the above strategy allows you to do.

If the businesses you approach (that are similar to yours) are not open to your joint venture offers, you can go after businesses who are selling products related to yours, not in direct competition with yours. Example: If you're selling oranges, don't approach a business owner who's also selling oranges. You'll be in direct competition with each other. Instead, go to someone who's selling lemons. (It's a "related" business, but not exactly the same. i.e. there's no direct competition.)

Many people have tried using this strategy. Most have failed miserably. I'll tell you why.

The problem with most people is that they are only focused on what they can get out of the deal. You'll
never get it if that's what your focus is on.

When you're working on forming alliances, focus on the other party and ask yourself "What do they need? What can I offer them that would be of value to them?"

Sure, you can just offer the other person a cut of the profits if they agree to endorse your product to their list. But that's what everybody does! And these days, that's not enticing enough. How is your offer unique?

Create value for them! Make it worth their while. Make them an offer they can't refuse!

If you can get these sites to put a permanent affiliate link for your product on their site, you’ve just created an autopilot income stream! How many of these would you like to do in a month? ;-)

Instead of offering them up to 50% of the profits per sale, like everyone else, offer them up to 75% if needed.

Or offer to give them 100% of the profits for the first X number of the sales (the number "X" will depend on how large their list is and how well you think their list will respond.)

Keep in mind that...although the above strategy increases your chances of striking a deal astronomically, not everyone will say "yes" to your offer. I've approached some people who just had too much on their plate to begin with and just weren't able to work with me. It happens.

Don't take it personally.

Forming powerful, mutually-beneficial alliances with successful marketers is the best strategy available to us. And it is well worth your time to continue pursuing joint ventures until you strike a deal or two. But, you don't have to stop there either. Get as many as you can.

Remember, you are not just seeking a one-time deal here either. You're seeking an alliance! Great ongoing business deals and friendships can be formed this way.

Note: Joint ventures and other alliances have an added bonus in that you get instant credibility in the eyes of the other person's customers. If these customers trust the list owner, you'll usually get favorable results. On the flip side, if the list owner does not have a very good relationship with the customers, it can actually hurt your image as well. For this reason, be careful whom you decide to pick as your joint venture partners.

Make it your goal to form at least one joint venture per week. Send out at least one joint venture proposal per day. This really is one of the fastest ways to really start making some serious cash online. But FEW people do it, and even fewer do it right.

If all you do is focus on this one strategy, it will be all you need to succeed online. I'm not kidding at all.