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There are many uses for an autoresponder. One such use is the publishing and distribution of
an
ezine or newsletter. Since autoresponder services usually are set up to send automatic responses to
the people on the list at certain intervals after they sign up, setting up an autoresponder to send out an
ezine can be a little confusing.
Depending on the service or autoresponder that you are using, you will need a ‘broadcast’ feature.
The
broadcast feature works essentially the same as the autoresponse feature, with one big difference. The
messages are not sent out at intervals. The messages can, however, be scheduled to go out on
a certain day, which has no bearing on when the subscriber was actually added to the mailing list.
Broadcast messages are ‘one time’ messages that are only sent to your current mailing list. People
who sign up for your list after the broadcast has been sent do not receive it, unless the specifically
request it with an autoresponder address, which you must set up.
Using the broadcast feature of most autoresponder services, you can simply go and either type
your
newsletter, or copy and paste it into the editor, then choose to send the broadcast to your entire mailing
list. More advanced autoresponder services will usually have broadcasting features.
Using an autoresponder to maintain a mailing list and to distribute a newsletter is a wonderful
idea.
Your subscribers can easily opt-in, or opt-out, and all of the distribution is handled for you, based on
the schedule that you set. List maintenance can become very difficult without the automation that
autoresponders provide. You can write each issue of your ezine or newsletter well in advance, and
have it delivered to your mailing list, no matter where you are or what you are doing. That is the
beauty of automation!
Since all past broadcast and autoresponse messages are saved, you can easily refer back to
old issues, or allow people to request past issues. You can also use the tracking feature throughout
each issue of the newsletter to determine how many clicks you are getting for the various products
or websites that you promote in your ezine.
If you have not yet purchased an autoresponder or signed up with any autoresponder service,
make
sure that you inquire about the broadcast feature first. Not all autoresponders or autoresponder
services have this feature, and as your marketing progresses, you will find that this is one of the most
useful features of the service or program.
Email Marketing Resources
1. Aweber - the most powerful autoresponder service. It's no wonder most IM gurus have chosen Aweber for their autoresponder
needs. There are many things you have to evaluate before choosing an autoresponder. I've done the homework for you.
Click here to read it.
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